Digital Marketing Training

Today, various tools & software help you optimize and monitor your online marketing initiatives. Google Analytics is one of the most commonly used statistical software for tracking web traffic. There are tools to monitor traffic, leads generated, social media planning, online advertisements & more. If you are willing & able to perform digital marketing activities such as social media management & search engine optimization, you can learn how to automate these workflows.

Additional skills which help to learn digital marketing skills are listed below:

• Sales Skills
• Proofreading & editing skills
• SEO best practices
• Excellent copywriting & written communication skills

Analyze The SEO Traffics

- SEO is a necessary component of any general digital marketing approach for enhancing the digital presence. Driving highly-targeted traffic to your site is not easy without implementing the proper SEO strategy.

Valuable Contents to Reach Customers

- Optimizing your content with high-volume keywords ranks your website well in search engines. Website creation, campaigns & ads making high-quality content can improve your probability of staying in the curve.

Strong Presence on Social Media

- Social media marketing is a powerful way for businesses to create brand awareness and accelerate their customer base by providing information about their products and services. Engaging directly with your existing and new clients on social media will build trust with the audience.

Secured Business Survival on Digital Platforms

- Organizations invest & focus on company websites to showcase strong command over digital platforms such as search engines, social media & more. The goal of the implementations is to identify & convert prospects to customers from all digital channels. If we do everything right, we achieve what we need!

Search Engine Marketing (SEM)

Search engine marketers drive traffic to dedicated landing pages with effective ad copywriting to attract the needy. Google Ads & Google Analytics are the most common tools for digital marketers for performing search & display advertising. This strategy of marketing is also known as PPC (pay-per-click).

Social Media Marketing (SMM)

Social Media Marketing is one of the main branches that digital marketing focuses on the platforms such as Facebook, Twitter, Instagram, LinkedIn, and more. These platforms enable the most direct, fastest & widespread connectivity between the brand and its customers.

Email Marketing

For decades, people have been checking their email regularly, making it one of the most effective methods for reaching out to customers. We can even analyze customer engagement using data analytical skills.

Content Marketing

Involves the creation & promotion of information that intends to arouse interest in products, services & things related to the business. A robust content strategy for your business/brand that utilizes various online marketing channels helps give you an advantage in the competitive landscape of digital marketing.

Affiliate Marketing

Affiliate Marketing campaign deals with third-party websites to help promote your brand. If we drive traffic from external platforms to your website & that traffic takes the desired action, you will generate revenue. Affiliate marketing is an excellent way to work with influencers to promote your brand and drive awareness of your product or services.

SEO (Search Engine Optimization)

Search Engine Optimization is the process of boosting the content, technical setup & overall reach of your website so that your business website appears at the top of search engine results. The goal is to attract customers on the search engines and drive them to your site when they look for related services & products. A common strategy for inbound marketing is to create, publish & promote necessary content through blogs & other mediums.

Mobile Marketing

Studies show that people look at their cell phones 42% of the time as smartphones are the most influencing devices globally. Mobile marketing is an effective way for businesses to reach target audiences, not only that it is one of the fastest-growing segments of digital advertising.

At the end of the course, you will have an in-depth knowledge of all these below areas.

• EduXfactor digital marketing training program will build the ability to perform targeted research for achieving marketing goals.
• Get exposure to a wide range of digital marketing techniques, such as SEO, Social media & content marketing & more.
• Analysis of the community and moral problems in digital markets.
• Investigate, measure & disseminate new methods for working in dynamic and networked industrial environments.
• Interpret the promoting combination in the context of other digital marketing methods.

Formal digital marketing training makes you eligible for a job in the domain. There are several roles under the umbrella of digital marketing; you can choose any of the desired career roles as per your own choice. Some of the digital marketing job roles are,

SEO Manager - The role of an SEO manager is to develop and implement an effective SEO strategy. They coordinate with different teams such as content, design, branding, social media & more. They work on PPC campaigns, onsite and offsite optimization activities. They also work towards the organic growth of websites on search engines and reporting systems.

Content Strategist - Content strategists create valuable content to help the brand reach a wider audience satisfying their needs. Content strategists indulge their creativity in content creation, SEO, content promotion, developing audience personas, social media content strategies, and more.

Content Marketing Manager – The content marketing manager's primary objective is to promote the product or service through non-paid, non-affiliate content. This marketing technique has been around for years but has recently become more popular as a full-fledged digital marketing niche. Content marketing is a form of digital marketing in which individuals and businesses create high-quality content, publish & distribute on appropriate platforms relevant content to attract target audiences. Also, measuring the results of ongoing activities and active campaigns around different types of content is a KRA for a content marketing manager.

Social Media Manager - Social Media Manager is responsible for all the content you see on the company's social media channels. Social media managers run their organization's accounts on LinkedIn, Twitter, Instagram & other digital platforms. They also manage the reputation standards of the firm on digital channels and respond to all the queries and comments they receive on their posts on these channels.

EduXfactor offers Digital Marketing Training with industry-oriented expert trainers. Here are the key features of our training methodology.

• Demo Training
• Virtual Training
• Offline (In-House) Training
• Flexible Batches
• Professional & Comprehensive Curriculum
• Customized Learning Journey
• Internship on Real-time projects
• Industry Expert Faculties
• 100% Job Oriented Training
• Certification Guidance

• Our training team consists of experienced professionals who can aid you when exposing you to the latest & most innovative digital marketing strategies.
• Our Trainers are 10+ years experienced & skilful in their marketing domain.
• Trainers ensure the candidates understand every marketing strategies.
• EduXfactor digital marketing experts support students in resume building and schedule mock interviews making them ready to kick-start their careers.
• Our instructors will guide the candidates to get placed at top-Level MNCs like IBM, Google, Accenture, TCS, Cognizant Technology Services & more.
• Our professional experts will provide theoretical and practical knowledge with real-time project works alongside providing you an IT environment exposure.
• Our expert trainers are specialists in delivering advanced concepts in Digital Marketing.

Online/Virtual Training

EduXfactor offers offline/virtual training based on trainee requirements with a personalized curriculum, as our training duration is for (45 – 50) days. Our professional expert training helps you reach your career & enhance your skill on your particular course.

Internships

We offer internships to aspirants, students & working professionals under our professional guidance, which last for three months. You can work from home (WFH) or In-house.

Training + Intern

We offer internships to various people under our professional guidance, which last for four months & an In-house program only.

EduXfactor offers job placement opportunities to every student and professional who completes our online training.

• We offer Mock exams & mock interviews for the candidates.
• We are associated with top organizations like HCL, Wipro, Dell, Accenture, Google, CTS, TCS, IBM, as we offer more propitious placement to our trainees in top MNCs.
• We have a placement support team that assists students in securing jobs based on their skillset.
• Our trainers assist students in building their resumes matching the current business requirements.
• After finishing 70% of the digital marketing training course program, we will arrange the interview proposals for students & guide them to prepare for the face-to-face (F2F) Interactive session.
• Our placement team will instruct you about the Interview information through emails and social media mediums.
• The Trainers in EduXfactor will help the students to boost performance in Aptitude & soft skills.
• Trainers are associated with students to provide in-depth knowledge of industry-relevant digital marketing practices.