Digital Marketing Training

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Digital Marketing Course

Digital Marketing Training

A digital marketing course can provide you with a solid foundation in the digital space. Our specialized training helps you flourish your career through varied opportunities globally. As the digital marketing field deals with integral business affairs & revenue models of various and versatile businesses, it opens up the door for promising careers to everyone. EduXfactor offers the best digital marketing training & certification, acting as a platform for many aspirants & professionals to rock their careers.

Today, considering the number of digital marketing courses accessible, making an informed decision on the path to choose to learn digital marketing has become challenging. But our customized program is here as it will help you explore digital marketing tools in a real-world environment and help you learn through our guidance.

The Digital Marketing course provides you with complete in-depth knowledge, business insights & marketing strategies to take your career to the next level. Our specialized training in a highly competitive industry enhances your career opportunities & income potential as a digital marketer.

To become a professional digital marketer, you will need to have specific domain skills & knowledge in a variety of marketing sectors. Below are the demanding essential skills.


It is crucial to develop skills specific to advertising on various digital channels. Following one strategy for all online & social media channels usually will not work, so knowledge of each platform is necessary.

Performance Monitoring

Marketing activities should always be able to track to measure their success. Before taking up a new marketing initiative, you need to layout the goals you expect to yield to evaluate the required parameters. Once you have your information, you can identify which initiatives were successful & which did not. It will then help you adjust and improve your future strategies.


Creativity is a skill that cannot be taught and comes naturally through observation & understanding different perspectives of evaluating a single situation. There is no need to worry if creativity does not come by itself, but we can develop natural creativity naturally by putting more practice.

Analytical Abilities

Along with creativity, analytical abilities are also crucial to measure the outcomes of your marketing initiatives. To measure different aspects, you need to know how to use analytics tools.

Today, various tools & software help you optimize and monitor your online marketing initiatives. Google Analytics is one of the most commonly used statistical software for tracking web traffic. There are tools to monitor traffic, leads generated, social media planning, online advertisements & more. If you are willing & able to perform digital marketing activities such as social media management & search engine optimization, you can learn how to automate these workflows.

Additional skills which help to learn digital marketing skills are listed below:

  • Sales Skills
  • Proofreading & editing skills
  • SEO best practices
  • Excellent copywriting & written communication skills
Analyze The SEO Traffics

- SEO is a necessary component of any general digital marketing approach for enhancing the digital presence. Driving highly-targeted traffic to your site is not easy without implementing the proper SEO strategy.

Valuable Contents to Reach Customers

- Optimizing your content with high-volume keywords ranks your website well in search engines. Website creation, campaigns & ads making high-quality content can improve your probability of staying in the curve.

Strong Presence on Social Media

- Social media marketing is a powerful way for businesses to create brand awareness and accelerate their customer base by providing information about their products and services. Engaging directly with your existing and new clients on social media will build trust with the audience.

Secured Business Survival on Digital Platforms

- Organizations invest & focus on company websites to showcase strong command over digital platforms such as search engines, social media & more. The goal of the implementations is to identify & convert prospects to customers from all digital channels. If we do everything right, we achieve what we need!

Search Engine Marketing (SEM)

Search engine marketers drive traffic to dedicated landing pages with effective ad copywriting to attract the needy. Google Ads & Google Analytics are the most common tools for digital marketers for performing search & display advertising. This strategy of marketing is also known as PPC (pay-per-click).

Social Media Marketing (SMM)

Social Media Marketing is one of the main branches that digital marketing focuses on the platforms such as Facebook, Twitter, Instagram, LinkedIn, and more. These platforms enable the most direct, fastest & widespread connectivity between the brand and its customers.

Email Marketing

For decades, people have been checking their email regularly, making it one of the most effective methods for reaching out to customers. We can even analyze customer engagement using data analytical skills.

Content Marketing

Involves the creation & promotion of information that intends to arouse interest in products, services & things related to the business. A robust content strategy for your business/brand that utilizes various online marketing channels helps give you an advantage in the competitive landscape of digital marketing.

Affiliate Marketing

Affiliate Marketing campaign deals with third-party websites to help promote your brand. If we drive traffic from external platforms to your website & that traffic takes the desired action, you will generate revenue. Affiliate marketing is an excellent way to work with influencers to promote your brand and drive awareness of your product or services.

SEO (Search Engine Optimization)

Search Engine Optimization is the process of boosting the content, technical setup & overall reach of your website so that your business website appears at the top of search engine results. The goal is to attract customers on the search engines and drive them to your site when they look for related services & products. A common strategy for inbound marketing is to create, publish & promote necessary content through blogs & other mediums.

Mobile Marketing

Studies show that people look at their cell phones 42% of the time as smartphones are the most influencing devices globally. Mobile marketing is an effective way for businesses to reach target audiences, not only that it is one of the fastest-growing segments of digital advertising.

At the end of the course, you will have an in-depth knowledge of all these below areas.

  • EduXfactor digital marketing training program will build the ability to perform targeted research for achieving marketing goals.
  • Get exposure to a wide range of digital marketing techniques, such as SEO, Social media & content marketing & more.
  • Analysis of the community and moral problems in digital markets.
  • Investigate, measure & disseminate new methods for working in dynamic and networked industrial environments.
  • Interpret the promoting combination in the context of other digital marketing methods.

Formal digital marketing training makes you eligible for a job in the domain. There are several roles under the umbrella of digital marketing; you can choose any of the desired career roles as per your own choice. Some of the digital marketing job roles are,

SEO Manager - The role of an SEO manager is to develop and implement an effective SEO strategy. They coordinate with different teams such as content, design, branding, social media & more. They work on PPC campaigns, onsite and offsite optimization activities. They also work towards the organic growth of websites on search engines and reporting systems.

Content Strategist - Content strategists create valuable content to help the brand reach a wider audience satisfying their needs. Content strategists indulge their creativity in content creation, SEO, content promotion, developing audience personas, social media content strategies, and more.

Content Marketing Manager – The content marketing manager's primary objective is to promote the product or service through non-paid, non-affiliate content. This marketing technique has been around for years but has recently become more popular as a full-fledged digital marketing niche. Content marketing is a form of digital marketing in which individuals and businesses create high-quality content, publish & distribute on appropriate platforms relevant content to attract target audiences. Also, measuring the results of ongoing activities and active campaigns around different types of content is a KRA for a content marketing manager.

Social Media Manager - Social Media Manager is responsible for all the content you see on the company's social media channels. Social media managers run their organization's accounts on LinkedIn, Twitter, Instagram & other digital platforms. They also manage the reputation standards of the firm on digital channels and respond to all the queries and comments they receive on their posts on these channels.

EduXfactor offers Digital Marketing Training with industry-oriented expert trainers. Here are the key features of our training methodology.

  • Demo Training
  • Virtual Training
  • Offline (In-House) Training
  • Flexible Batches
  • Professional & Comprehensive Curriculum
  • Customized Learning Journey
  • Internship on Real-time projects
  • Industry Expert Faculties
  • 100% Job Oriented Training
  • Certification Guidance
  • Our training team consists of experienced professionals who can aid you when exposing you to the latest & most innovative digital marketing strategies.
  • Our Trainers are 10+ years experienced & skilful in their marketing domain.
  • Trainers ensure the candidates understand every marketing strategies.
  • EduXfactor digital marketing experts support students in resume building and schedule mock interviews making them ready to kick-start their careers.
  • Our instructors will guide the candidates to get placed at top-Level MNCs like IBM, Google, Accenture, TCS, Cognizant Technology Services & more.
  • Our professional experts will provide theoretical and practical knowledge with real-time project works alongside providing you an IT environment exposure.
  • Our expert trainers are specialists in delivering advanced concepts in Digital Marketing.
Online/Virtual Training

EduXfactor offers offline/virtual training based on trainee requirements with a personalized curriculum, as our training duration is for (45 – 50) days. Our professional expert training helps you reach your career & enhance your skill on your particular course.


We offer internships to aspirants, students & working professionals under our professional guidance, which last for three months. You can work from home (WFH) or In-house.

Training + Intern

We offer internships to various people under our professional guidance, which last for four months & an In-house program only.

EduXfactor offers job placement opportunities to every student and professional who completes our online training.

  • We offer Mock exams & mock interviews for the candidates.
  • We are associated with top organizations like HCL, Wipro, Dell, Accenture, Google, CTS, TCS, IBM, as we offer more propitious placement to our trainees in top MNCs.
  • We have a placement support team that assists students in securing jobs based on their skillset.
  • Our trainers assist students in building their resumes matching the current business requirements.
  • After finishing 70% of the digital marketing training course program, we will arrange the interview proposals for students & guide them to prepare for the face-to-face (F2F) Interactive session.
  • Our placement team will instruct you about the Interview information through emails and social media mediums.
  • The Trainers in EduXfactor will help the students to boost performance in Aptitude & soft skills.
  • Trainers are associated with students to provide in-depth knowledge of industry-relevant digital marketing practices.

Course Curriculum

  • Intro To Marketing
  • Types Of Marketing
  • History of Marketing
  • Why Marketing
  • Case Studies Of Branding
  • What is digital marketing?
  • Importance of digital marketing
  • Difference between traditional and digital marketing
  • Discuss the recent trends and current scenario of the industry
  • How digital marketing has been a tool of success for companies?
  • How to use digital marketing to increase sales
  • How to conduct a competitive analysis?
  • Case studies on digital marketing strategies
  • What is Business Objective
  • Role Of Business Objective In Digital Marketing
  • Use Cases Of Business Objective
  • Basic Guidelines Of Article Writing
  • Difference Between Article Writing & Website Content Writing
  • 3 Assignments On Article Writing
  • Introduction to On-page
  • On-page Analysis Methodology
  • Fundamental On-page Factors
  • Domain name in SEO
  • Importance of HTTPS
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Content Optimization
  • Heading optimization
  • Internal Links
  • Image Optimization
  • Social Signals & Footer
  • Introduction to Off-page (Link Building)
  • Link Building Guidelines
  • Types of Backlinks • Link Analysis Tools
  • Directory Submissions
  • Local Business Submission
  • Classified Posting
  • Q & A Backlinks
  • Blogging & Blog Comments
  • Guest Blogging
  • Press Release
  • Document Sharing
  • Other Advanced Strategies
  • Implementing Analytics Code
  • Setup of Conversion Tracking Code
  • Types of Reports
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversions Reports
  • Google Tag Manager
  • Domain and Hosting
  • What is Keyword and Its Importance
  • Operator and SEO
  • SEO and Yoast SEO
  • Analytics and Google Search Console Integration
  • Analytics Intro and Off-Page
  • Analytics Complete
  • Analytics
  • Google Ads
  • Youtube
  • Social Media Marketing
  • Shopping Ads
  • App Store Optimization
  • Google Search Ads - Bidding Strategies
  • Google Display Part - 1
  • Google Display Part - 2
  • Google App Ads
  • Google Video Ads
  • Google My Business-Local SEO
  • Local SEO - 2
  • Introduction To Google Analytics
  • Google Analytics - 2
  • Google Analytics - 3
  • Google Analytics - 4
  • Google Analytics - 5
  • App Store Optimization
  • Google Tag Manager
  • E-Mail Marketing
  • Facebook Marketing
  • LinkedIn & Twitter
  • Introduction to Paid Advertising
  • Google Ads Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • PPC Campaign Settings
  • Ad Group setup
  • Keyword Match Types
  • Keyword Research Tools
  • Ad Formats & Guidelines
  • Ad Extensions
  • Understanding Ad Auction
  • What is Quality Score
  • Factors to improve Quality Score
  • Actual CPC Calculation
  • Types of CPC’s
  • Bidding strategies
  • What is Conversion?
  • Implementing conversion tracking
  • Calculating ROI
  • What is DSA?
  • Create a DSA Campaign?
  • Segments and Filters
  • Search Terms and Ad Auctions
  • Customization Tools
  • Generating Reports
  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Optimizing the GMB Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions
  • Google My Business Analytics
  • State of Mobile Usage
  • Benefits of Mobile Marketing
  • Mobile Marketing Goals
  • App Creation Strategy
  • App Optimization Service (AOS)
  • Universal App Campaign
  • Call Only Campaign
  • Conversion Tracking
  • Reporting in Mobile Ads

Upcoming Batches

Type Course Name Start Date Time Day


Digital marketing is a way to promote an organization's products or services using digital channels. There are many strategies & techniques involved in online marketing as we train all the modules through SEO, Google Ads, SMM, Email Marketing, ORM, and Google Analytics.

This course is suitable for entrepreneurs, freelancers, recent graduates, employees across industries like marketing, PR, and communications. EduXfactors Digital Marketing course is highly-personalized for those who look to update their digital skills, gain a fresh perspective, or develop a successful digital marketing strategy for a specific business.

There is no minimum qualification for digital marketers. Anybody can take up & pursue this course. However, keep in mind that many companies prefer people with a Bachelor's Degree while hiring.

No! A basic laptop should be sufficient to run most of the tools and software involved.

Yes!! Our team has compiled a list of the top digital marketing resources like study materials, trends, techniques, data sets, videos & more. Join the course to get access to all these resources.

The EduXFactor Placement Assistance Team (PAT) helps you in all aspects of securing your dream job, from improving your marketability to conducting mock interviews.

Our Digital Marketing course is the most comprehensive & relevant meeting all the present demands of the Industry. What's more is that we continually upgrade the content of this course with the changes in technology, trends, and demands to provide you with the best learning resource.

Anyone like tech-savvy can learn this Digital Marketing Course as it is not limited to any particular age group.

  • - Web designers / Web developers / UI, UX professionals
  • - Students / Housewives / Internet Addicts
  • - Marketing & Branding Professionals
  • - Start-up / Business Owners

Our Digital Marketing training is open to anyone who wishes to participate. Opportunities are wide open for graduates to secure a full-time position stabilizing their career in digital marketing. There is no technical or programming knowledge required to start digital marketing training.

The training program includes an evaluation system to evaluate subjective knowledge & practical implementation success rates. You will get the certificate after completing your training program.

An interactive model of training will conduct live sessions virtually. Our virtual training sessions provide opportunities for active interaction.

It is a live instructor-led interactive session projected at a specific time. We record all virtual sessions for your reference to revise, recap or watch any missed virtual session. Video access will be provided to the trainees right from day one.

You can reach out to us by visiting our EduXfactor website and interacting with our support team. Our representatives will assist you with all your queries.

Even if you miss a live Digital Marketing session due to illness or some other reason, you can watch the sessions at your own pace and convenience.

After completing the course, we provide a course completion certificate from EduXfactor.


  • 25 Videos
  • 35 Lectures
  • Exp. 5+ Year
4.2 out of 5.0
5 Star 85%
4 Star 75%
3 Star 53%
1 Star 20%

Student Reviews

Ashuthosh Saha27 Oct 2019


“As a person with no prior knowledge about digital marketing, this course has greatly helped in developing my skills to a point where I feel confident to say that I am a digital marketing expert.”

Pranav Mohan2 Nov May 2019


“I was looking forward to increasing my understanding of digital marketing. This course and the instructors with their huge industry knowledge have helped me to advance my expertise in the practical aspects of the field.”

Swapna Mandal10 Nov 2019


“EduXFactor is the best institute to study digital marketing. I researched a lot of courses and institutes before joining EduXFactor and I feel that it is one of the best decisions I have made in my life.”

Submit Reviews

Digital Marketing Training
Course Features
  • Demo Training
  • Virtual Training & Offline Training
  • Flexible Batches
  • Professional Curriculum
  • Internship On Real-Time Projects
  • Industry Expert Faculties
  • 100% Job Oriented Training
  • Certification Guidance
  • Industry Success Case Studies
  • Life Time Video Access
  • Resume Building & Placement Assistance
  • Gain Hands-on Experience
  • Mock Interviews

Course Features

  • Student Enrolled:1740
  • lectures:10
  • Quizzes:4
  • Duration:60 hours
  • Skill Level:Beginner
  • Language:English
  • Assessment:Yes

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